Leaflet · The story of

WeCrashed

WeWork grew from a single New York coworking space into a $47 billion company in under a decade. Within a year, most of that value was gone.

In 2022 the story became an 8-episode Apple TV+ series based on Wondery's podcast WeCrashed: The Rise and Fall of WeWork, with Jared Leto as Adam Neumann and Anne Hathaway as Rebekah Neumann. It premiered on 18 March 2022.

From the book
Coworking Study & Report, by Dr. Preetesh Anand
The real timeline
  1. 2010 · The startAdam Neumann and Miguel McKelvey open the first WeWork in New York.
  2. 2017 · Rocket fuelSoftBank pours in billions and expansion goes global.
  3. Jan 2019 · The peakValued at $47B, with about 850 locations worldwide.
  4. Sep 2019 · IPO collapsesInvestors balk at the losses, founder control and governance. Neumann steps down.
  5. Oct 2021 · ListedWeWork goes public via a SPAC at about $9B.
  6. Nov 2023 · BankruptcyChapter 11 filing with nearly $19B in debt.
  7. Jun 2024 · RestartExits bankruptcy with $4B+ of debt wiped out; Yardi becomes majority owner.
  8. 2025 · Back to basicsPositive EBITDA, about 170 US & Canada sites, profit-first deals.
In numbers
$47B2019 peak
~$9B2021 listing
$0.27BAug 2023
850 → ~170locations, global peak to US & Canada in 2025
~$12Bfuture rent cut in the restructuring
3 lessons for your space
  1. Match lease length to how long members commit.
  2. Every centre must reach break-even on its own.
  3. Grow when you're full, not when you're excited.

All 7 lessons, the World & India market report and the property-owner playbook are in the free book.

Sources: Apple TV+ press, Fortune/Bloomberg, Bisnow, CRE Daily, Barchart.

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Coworking Study & Report: Lessons from WeWork

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Guide · updated 2026-10-31 · 14 min read

How to start a coworking space in India: the complete 2026 guide

Costs per seat, licences and GST, the building, pricing, the first 20 members, staff, software and a month-by-month launch plan for India.

This is the guide we wished existed when we opened our first floor. It is written for someone in India who has a building, a budget or a business plan in hand and wants to know what actually happens between "let's open a coworking space" and the first full month of rent in the bank. Every number is a 2026 range from operators we work with and listings we track; your city and building move them, but the structure holds.

The short version: a coworking space is a rent-arbitrage business with a hospitality front. You lease space by the square foot, sell it by the desk, and the gap pays for everything else. The three things that decide whether it works are the rent per desk, how fast you fill, and whether billing and follow-up run without you.

1. Is there demand where you are?

Before the business plan, two checks that take a week.

Count the competition on Google Maps. Search "coworking space" and "shared office" for your area. Note each space's size, price for a dedicated desk, and reviews. Call three as a customer and ask for a tour. You will learn their occupancy ("we have a few desks left" means under 80 percent) and what their members complain about.

Find the demand that is not being served. In 2026 the people filling desks across India are a predictable mix:

  • Remote employees of companies elsewhere who want a desk near home, now the largest group in most Tier-2 cities.
  • Small teams of 3 to 15: IT services, agencies, consultants, CA and legal practices, who want a cabin with a GST invoice.
  • Sales and branch offices of companies headquartered elsewhere, who want 5 to 20 seats on an 11-month agreement.
  • Founders and freelancers on day passes and hot desks.
  • Visiting teams who need a meeting room or a training room by the day.

If your city has an IT corridor, a university, a courts complex or a cluster of trading firms within two kilometres, there is demand. If the nearest competitor is full and has no cabins, there is demand for cabins. Our city notes for Patna, Lucknow, Indore, Jaipur, Bengaluru and others carry the local rent and price ranges.

2. The economics, per seat

Work everything per seat. A 5,000 sq ft floor at roughly 50 to 60 sq ft per seat, after corridors, rooms and the pantry, gives 80 to 100 seats.

Cost item Tier-2 city (Patna, Lucknow, Indore, Jaipur) Tier-1 city (Bengaluru, Mumbai, Delhi NCR)
Rent per sq ft per month ₹30–₹65 ₹70–₹200
Rent per seat per month (at 55 sq ft) ₹1,700–₹3,600 ₹3,900–₹11,000
Fit-out per seat (one time) ₹35,000–₹60,000 ₹60,000–₹1,20,000
Dedicated desk price ₹4,000–₹9,000 ₹8,000–₹18,000
4-seat cabin price ₹20,000–₹45,000 ₹45,000–₹1,10,000
Break-even occupancy 60–70% 65–75%

Fit-out covers flooring, partitions, glass cabins, furniture, electrical, air-conditioning, internet, CCTV, access control and the pantry. ₹35,000 a seat is a clean, simple finish; ₹1,00,000 a seat is a designed space in a premium tower. Furniture alone is ₹12,000 to ₹25,000 per workstation.

Operating cost per month for a 100-seat Tier-2 space, besides rent: electricity ₹60,000–₹1,20,000 (air-conditioning is most of it), internet ₹15,000–₹30,000 for two leased lines, housekeeping and security ₹40,000–₹70,000, staff ₹60,000–₹1,50,000, tea and coffee ₹15,000–₹30,000, software ₹3,000–₹15,000, marketing ₹20,000–₹50,000.

A worked example. 100 seats in a Tier-2 city at ₹45 per sq ft on 5,500 sq ft is ₹2,47,500 rent. Operating cost about ₹3,00,000. Total ₹5,50,000 a month. At an average ₹6,500 per seat (desks and cabins blended), 100 seats sell for ₹6,50,000, so break-even is around 85 seats, or 85 percent, which is too tight. The fixes are a lower rent per sq ft, more cabins (cabins sell at two to two-and-a-half times the desk price per seat), and room and day-pass revenue, which is the margin most spaces leave out. At 20 percent of revenue from rooms, passes and virtual offices, break-even drops to about 68 percent.

Capital needed. Fit-out for 100 seats at ₹45,000 is ₹45 lakh. Add the security deposit to the landlord (typically 3 to 6 months' rent, ₹7.5 to ₹15 lakh), and six months of operating losses while filling (₹15 to ₹25 lakh). A realistic Tier-2 launch is ₹70 lakh to ₹1 crore for 100 seats, and three to four times that in a Tier-1 tower.

3. Choosing the building

The lease is the business plan. Things that matter more than the view:

  • Power and backup. A 100-seat space needs 60 to 100 kW with a generator or a building DG that covers you. Ask for the sanctioned load in writing.
  • Internet. Two providers with separate fibre paths into the building. Check before signing; some towers have a single operator.
  • Floor plate. Rectangular floors with windows on one long side fit more desks than square ones. Column spacing decides cabin sizes.
  • Lift and entry. Ground or first floor with its own entrance brings walk-ins. Above the fourth floor, you need a working lift and a visitor desk downstairs.
  • Parking. Two-wheeler parking for 40 percent of members and car parking for 10 percent, or a public lot next door.
  • The lease itself. Ask for a 9-year lease with a lock-in of 3 years, a rent-free fit-out period of 2 to 3 months, escalation of 5 percent a year rather than 15 percent every three, and the right to sublicense, which is what coworking legally is. Get the landlord's NOC for commercial use and for signage.

4. Licences, registrations and GST

The list for a coworking space in India, in the order you need them:

  1. Business entity. A private limited company or LLP. Most landlords and corporate clients prefer a company.
  2. GST registration. Mandatory once turnover crosses ₹20 lakh, and in practice from day one because every business member wants input credit. Coworking is a service taxed at 18 percent. Register in the state of the space; a second branch in another state needs its own registration.
  3. Shops and Establishment registration from the state labour department, within 30 days of starting.
  4. Trade licence from the municipal corporation, where the state requires it for commercial premises.
  5. Fire NOC. Required for commercial occupancy in most states above a floor-area threshold; your landlord may already hold a building-level NOC, but check that it covers your use and occupancy count.
  6. Professional tax registration, in states that levy it, once you hire staff.
  7. Provident Fund and ESI once you cross 20 and 10 employees respectively.
  8. MSME (Udyam) registration, free, and useful for bank loans and some government tenders.
  9. Music licence (PPL/IPRS) if you play music in common areas, and a signage permission from the municipality.

For virtual-office plans, where companies use your address for GST and company registration, you need to issue a proper agreement, a NOC and utility bill copies, and your lease must allow sublicensing. Virtual offices are a clean revenue line at ₹1,000 to ₹3,000 a month per company with no seat occupied, but GST officers do visit, so keep the paperwork tight.

5. Designing the space and the plans

The mix that sells in 2026, for a 100-seat space:

  • 35 to 45 percent of seats in cabins of 2, 4, 6 and 10 seats. Cabins fill first and churn least.
  • 30 to 40 percent dedicated desks in open areas.
  • 15 to 20 percent hot desks, which also serve day passes.
  • Two to four meeting rooms (4-seat and 8-seat), one conference or training room for 12 to 20, and if you have the area, an event space for 40 to 60.
  • A pantry that is actually good, two phone booths per 50 seats, and a reception that faces the door.

Plans, anchored to the dedicated desk price:

  • Dedicated desk: the anchor.
  • Hot desk: 25 to 35 percent below it.
  • Cabin: two to two-and-a-half times the desk price per seat, on 11-month agreements with a one- or two-month deposit.
  • Day pass: a little under one desk-day (the desk price divided by 22).
  • Meeting rooms: ₹400 to ₹700 an hour in Tier-2, ₹800 to ₹1,500 in Tier-1, with a monthly allowance for members.
  • Virtual office: ₹1,000 to ₹3,000 a month.

We wrote the detailed reasoning in How to price a day pass and a meeting room.

6. Finding the first 20 members

The first 20 members are the hardest and come from five places, in this order of effectiveness:

  1. Your own network. Every founder who opens a space knows 10 people who need a desk. Offer them a founding rate for 12 months in exchange for being there on day one.
  2. Google Business Profile. Set it up before the fit-out finishes with photos of the plan, then of the floor. Most Tier-2 enquiries still start with "coworking space near me". Ask every early member for a review.
  3. Pre-launch tours. Tour people through the space while it is being built, with a hard hat if needed. Pre-selling 20 to 30 percent of seats before opening is normal when the space looks real.
  4. Brokers and property consultants for cabins and 10-seat-plus deals. They expect one month's rent as commission. Give them a partner login so they can see their referrals and commissions, and they will keep sending.
  5. Instagram and LinkedIn, mostly for the tours and the opening event. Short video of the space works better than any design post.

The thing that converts, in every city we have seen, is not price but response: the enquiry answered in a minute, two tour slots offered, the tour confirmed with a map, the quote sent the same day. Half of enquiries arrive after 7 pm. We counted what happens when they are answered next morning in Why most coworking leads are lost before the tour: most are gone.

7. Staffing

A 100-seat space runs on:

  • One community or operations manager, ₹25,000 to ₹50,000 in Tier-2, who owns tours, follow-up, billing and the floor.
  • Front desk, one or two shifts, ₹12,000 to ₹22,000 each.
  • Housekeeping, two people on contract, and security if the building does not provide it.
  • The owner doing sales for the first year, because nobody else will sell it the way you will.

Attendance, leave, shifts and salary for 5 to 12 people is a small job that eats a weekend a month if it is done on paper. Put it on a system from day one; it is the same records the salary slips come from. See HR and payroll.

8. Software and systems

A space under 50 seats can start on Excel, WhatsApp and a UPI QR code. Above that, the manual work is the business risk: invoices go out late, follow-ups are forgotten, the visitor register is unreadable by Friday, and the owner is the only person who knows what is going on. The system you need covers, in one login:

  • Leads: every enquiry from WhatsApp, calls, Google, JustDial and walk-ins in one list with an owner and a next action.
  • WhatsApp inbox on the official Business API, with an automatic first reply and templates for tour confirmations, invoices and renewals.
  • Phone and IVR on the numbers you already own, so missed calls become leads.
  • Billing: GST invoices on the 1st, payment links, reminders on the due date, receipts, deposits and agreements.
  • Visitors: QR check-in, host notified, day passes.
  • Meeting rooms and event space on a public booking page with online payment.
  • Staff attendance and payroll.
  • A dashboard for occupancy, collections and dues, per branch.

Global platforms like Nexudus and OfficeRnD do much of this at $150 to $230 a month per location, billed in dollars, without WhatsApp or payroll; see our comparisons. CoWorkRM runs all of it for Indian spaces from ₹2,999 per location per month, set up on WhatsApp the same working day. The full walkthrough video shows one enquiry going through to payroll.

Beyond software: a door-access system (RFID or app-based) from day one, so 24×7 access is a plan feature and not a key-handover problem; two internet lines with a failover router; and a UPI and card payment gateway in the company's name, because members pay from their phone within an hour if the link is in the invoice message.

9. The month-by-month launch plan

Month minus 4: the lease. Sign the lease with the fit-out period. Register the company and GST. Open the bank account and payment gateway. Set up Google Business Profile.

Month minus 3 to minus 1: fit-out. Appoint a contractor on a fixed-price contract with a penalty for delay. Order furniture by week 2; lead times are 4 to 8 weeks. Get internet lines installed in week 6. Shoot progress video for Instagram. Start pre-launch tours in the last month. Put the plans, prices and a day-pass booking link on a simple website. Set up the software: plans, invoices, WhatsApp number, templates.

Month 0: opening. Soft launch with the founding members at the founding rate. Host one opening event for 60 to 100 people, invite local founders, CAs and the brokers. Collect every attendee's number as a lead.

Months 1 to 3: filling. Target 40 percent occupancy by month 3. Tour every enquiry within 24 hours. Sell cabins on 11-month agreements. Run the rooms and day passes at outsider rates from the booking link. Review the enquiry list every morning.

Months 4 to 6: the systems month. Target 65 percent. Move everything that is still manual onto the system: billing on the 1st, reminders, visitor check-in, attendance. Ask for Google reviews from every happy member. Start a referral offer: one month free for a member who brings a cabin.

Months 7 to 12: profitability and the second floor. Target 80 percent and break-even. Renewals 30 days early on every agreement. Raise prices 5 to 10 percent for new members once you cross 85 percent. Start looking at the second location only when the first runs for a month without you.

10. The mistakes that close spaces

  • Rent too high per seat. Signing a premium tower at Tier-1 rent in a Tier-2 city. The desk price the market pays cannot carry it.
  • All open desks, no cabins. Open-plan spaces fill with freelancers who churn monthly. Cabins carry the business.
  • No rooms revenue. Treating meeting rooms as a member perk instead of inventory sold by the hour to outsiders.
  • Month-end by hand. Invoices going out on the 5th, chasing by WhatsApp, deposits in a notebook. Collections slip, and the owner spends a week a month on it.
  • Enquiries answered the next morning. The single biggest leak, and the cheapest to fix.
  • Opening the second branch too early. Before the first runs without the owner on the floor.

City-by-city notes

Rents, prices, members and what fills desks, city by city: Bengaluru, Mumbai, Delhi NCR, Ahmedabad, Lucknow, Jaipur, Indore, Nagpur, Chandigarh, Kochi. Our other operator notes: why most leads are lost before the tour, billing on the 1st, seven WhatsApp messages that fill desks and pricing a day pass and a meeting room. Every city page is at /cities.

Questions people ask before they open

How much does it cost to start a coworking space in India?

For a 100-seat space, fit-out runs ₹35,000–₹60,000 per seat in a Tier-2 city such as Patna, Lucknow, Indore or Jaipur, and ₹60,000–₹1,20,000 per seat in Bengaluru, Mumbai or Delhi NCR. Add a security deposit of 3–6 months' rent and about six months of operating losses while the space fills. A realistic Tier-2 launch is ₹70 lakh to ₹1 crore for 100 seats.

How many seats do you need to be profitable?

Most spaces break even at 60–70% occupancy in Tier-2 cities and 65–75% in Tier-1. Cabins, which sell at two to two-and-a-half times the desk price per seat, and room and day-pass revenue are what bring break-even down. Work everything per seat: rent per seat, fit-out per seat, price per seat.

What licences and registrations does a coworking space need in India?

A private limited company or LLP; GST registration, since coworking is a service taxed at 18% and business members want input credit; Shops and Establishment registration within 30 days of starting; a municipal trade licence where the state requires it; a Fire NOC covering your occupancy; professional tax once you hire; and PF and ESI once you cross the employee thresholds.

What should a dedicated desk cost?

2026 ranges are ₹4,000–₹9,000 per month for a dedicated desk in a Tier-2 city and ₹8,000–₹18,000 in Tier-1. A 4-seat cabin is ₹20,000–₹45,000 in Tier-2 and ₹45,000–₹1,10,000 in Tier-1. Check your price against the three nearest competitors on Google Maps.

How do you find the first 20 members?

Your own network at a founding rate for 12 months; a Google Business Profile set up before the fit-out finishes; pre-launch tours of the half-built space, which typically pre-sell 20–30% of seats; brokers paid one month's rent for cabins and 10-seat-plus deals; and an opening event for 60–100 local founders, CAs and brokers.

How long does it take to open a coworking space?

About four months from lease to opening: the lease, company and GST registration in month −4, fit-out in months −3 to −1, and the soft launch in month 0. Aim for 40% occupancy by month 3, 65% by month 6 and break-even by month 9.

What software does a coworking space need?

Under 50 seats you can start on Excel, WhatsApp and a UPI QR code. Past that you need one system for leads and follow-up, member billing on the 1st with GST invoices, visitor check-in, meeting-room booking and staff attendance. CoWorkRM does all of this in one app from ₹2,999 per location per month.

A checklist to print

  • Demand check done: competitors counted, three toured, a gap identified.
  • Rent per seat under ₹3,500 in Tier-2 or under ₹9,000 in Tier-1.
  • Lease with fit-out period, 5 percent escalation, sublicensing right, landlord NOC.
  • Company, GST, Shops and Establishment, trade licence, fire NOC.
  • Plan mix: 40 percent cabins, 35 percent dedicated desks, 20 percent hot desks, rooms and event space.
  • Prices anchored to the dedicated desk; day pass and rooms on a booking link.
  • Google Business Profile live before the floor is.
  • 20 founding members signed before opening.
  • Software live for leads, WhatsApp, billing, visitors, rooms and staff before month 1.
  • A number for break-even occupancy, and a plan to reach it by month 9.

If you want to see the systems part running on a real space, the demo takes 30 minutes, and the first 30 days are free.

OW
Operator's Weekly
by the CoWorkRM team

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