Leaflet · The story of

WeCrashed

WeWork grew from a single New York coworking space into a $47 billion company in under a decade. Within a year, most of that value was gone.

In 2022 the story became an 8-episode Apple TV+ series based on Wondery's podcast WeCrashed: The Rise and Fall of WeWork, with Jared Leto as Adam Neumann and Anne Hathaway as Rebekah Neumann. It premiered on 18 March 2022.

From the book
Coworking Study & Report, by Dr. Preetesh Anand
The real timeline
  1. 2010 · The startAdam Neumann and Miguel McKelvey open the first WeWork in New York.
  2. 2017 · Rocket fuelSoftBank pours in billions and expansion goes global.
  3. Jan 2019 · The peakValued at $47B, with about 850 locations worldwide.
  4. Sep 2019 · IPO collapsesInvestors balk at the losses, founder control and governance. Neumann steps down.
  5. Oct 2021 · ListedWeWork goes public via a SPAC at about $9B.
  6. Nov 2023 · BankruptcyChapter 11 filing with nearly $19B in debt.
  7. Jun 2024 · RestartExits bankruptcy with $4B+ of debt wiped out; Yardi becomes majority owner.
  8. 2025 · Back to basicsPositive EBITDA, about 170 US & Canada sites, profit-first deals.
In numbers
$47B2019 peak
~$9B2021 listing
$0.27BAug 2023
850 → ~170locations, global peak to US & Canada in 2025
~$12Bfuture rent cut in the restructuring
3 lessons for your space
  1. Match lease length to how long members commit.
  2. Every centre must reach break-even on its own.
  3. Grow when you're full, not when you're excited.

All 7 lessons, the World & India market report and the property-owner playbook are in the free book.

Sources: Apple TV+ press, Fortune/Bloomberg, Bisnow, CRE Daily, Barchart.

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Coworking Study & Report: Lessons from WeWork

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Guide

Know your numbers.

Break-even occupancy with a worked 120-seat example, a three-scenario forecast tool for 2026, and the daily, weekly and monthly checklist.

Coworking is a business of a few numbers: how many seats you must fill to pay the bills, what the year looks like at different occupancy levels, and the handful of figures you check every week. This guide brings them together from the Coworking Study & Report. Part 1 is the break-even formula with a worked 120-seat example. Part 2 is a forecast tool you can fill in with your own numbers. Part 3 is the daily, weekly and monthly rhythm that keeps those numbers healthy.

Jump to: break-even · forecast tool · the operator's rhythm.

Part 1

Know your break-even

The formula

Break-even seats = (Monthly costs − Extra income) ÷ Average revenue per seat

Worked example · a 120-seat centre
Monthly cost₹
Rent (6,000 sq ft × ₹50)3,00,000
Staff (manager, front desk, housekeeping)1,20,000
Electricity, internet, backup70,000
Maintenance and consumables30,000
Marketing20,000
Software and miscellaneous10,000
Total5,50,000
Desks only, at ₹6,000 a seat92 seats
77%
With ₹60,000 extra income (rooms, day passes, virtual office)82 seats
68%
Lesson: ₹60,000 of extra income saves 10 seats of selling every month. Extra streams make your break-even lower and your business safer.
Rent changes everything · the same 120 seats
Tenant-operator, paying ₹3 lakh rent68%
Owner-operator, no rent27%

Without rent, monthly costs fall from ₹5.5 lakh to about ₹2.5 lakh. See For property owners.

The single most important number

Break-even is how many seats you must fill every month just to pay the bills. Work it out before you sign the lease, and again every quarter. Use your own costs in the Revenue Forecast Tool, which runs three scenarios at once.

Part 2

Forecast three futures

Your forecast · change any number
Break-even82 seats68% occupancy
ScenarioOccupancySeatsDesk revenueMonthly profitYearly
Conservative65%
Base80%
Optimistic92%
A new centre's first 12 months · base case
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
Break-even 68%
Most new centres lose money for the first 5–7 months, so budget that loss as part of your capex.

Plan three futures, not one

The book's example is a 120-seat centre at ₹6,000 a seat with ₹5.5 lakh of monthly costs: −₹2.64 lakh a year at 65% occupancy, +₹10.32 lakh at 80%, and +₹24 lakh at 92% with higher extras. The optimistic case above uses your extra income plus 50%, as the book does. Put in your own numbers; the table updates as you type.

The three levers are the same in every city: price per seat, monthly costs and extra income. See the revenue guide for the break-even maths and 10 quick revenue wins.

Part 3

The operator's rhythm

The operator's rhythm
Every day
  • Opening check: power, AC, Wi-Fi, cleaning
  • Visitor log and guest check-in
  • Reply to every lead within 1 hour
  • Meeting-room schedule ready
  • Closing check: lights, locks, CCTV
Every week
  • Occupancy and leads review
  • Follow up on overdue invoices
  • One community event
  • Maintenance walk-through
  • Social posts and Google reviews
Every month
  • Profit and loss per centre
  • Churn and renewal calls
  • Staff payroll and attendance
  • Member feedback survey
  • Price and competitor check
The 6 numbers on your dashboard
Occupancy %seats sold ÷ seats available
Revenue / seattotal revenue ÷ total seats
Churn %members lost ÷ members at month start
Lead → memberconversion rate of enquiries
Collections% of invoices paid on time
Room use %meeting-room hours booked

Run on a checklist, not on heroics

Great spaces aren't run by heroics. They run on a repeatable daily, weekly and monthly checklist that any good manager can follow, which is what lets the owner step back. Print the three columns and put them on the front desk.

The six numbers are the ones WeWork's new leadership uses to make lease decisions. Read them every week, not at year-end. Our month-end walkthrough is in Billing on the 1st: the month-end checklist, and CoWorkRM's owner dashboard shows all six per branch.

Read the three parts as one loop. Break-even tells you the line you must stay above. The forecast tells you how far above it each scenario puts you, and how long the first months below it will last. The weekly rhythm is how you move from the conservative case towards the base case: replying to every enquiry within an hour, following up overdue invoices, running one community event and checking the six numbers.

The levers that move break-even most are in 10 quick revenue wins, and the reasons not to expand early are in the scaling ladder.

The three levers that move break-even

Every number in the formula is a lever. Monthly costs are mostly rent; the time to move them is before you sign, through rent-free fit-out months, step-up rent and a revenue-share or exit clause. After signing, the controllable costs are electricity, staff hours and marketing, and they move break-even by a few seats at most.

Average revenue per seat rises with the product mix more than the price list. Cabins sell at two to two-and-a-half times the desk price per seat and churn less; a space that moves from 25% to 40% of seats in cabins lifts its average without raising a single price. A yearly price review of 5–8% for new members does the rest.

Extra income is the cheapest lever of all, because it uses what you already have: meeting rooms by the hour, day passes, virtual offices, event space at weekends. In the worked example, ₹60,000 a month of it saves ten seats of selling. See 10 quick revenue wins.

Collections are part of revenue

Revenue on paper is not revenue in the bank. A space that bills ₹6 lakh but collects 85% by the 5th is running on ₹5.1 lakh, below the break-even line in the example above. Invoices on the 1st, a reminder on the due date and a follow-up three days later are what keep collections above 95%. Track the collections figure next to occupancy every week; it is one of the six numbers in Part 3 for a reason.

If you only have time for one number a week, make it collections on the 5th. Occupancy tells you whether people want the space; collections tell you whether the business can pay its rent.

Download the free book for the full worked example, the 12-month ramp and a blank forecast sheet you can print and fill in with your own figures.

Use your own numbers

The worked example is a 120-seat centre in a Tier-2 city at ₹50 per sq ft rent and ₹6,000 a seat. Your figures will differ: rent of ₹30 per sq ft changes break-even by more than ten seats, and a city where desks sell for ₹9,000 needs far fewer of them. Replace every figure in the cost table with your own, including the salaries you actually pay and the electricity bill from your busiest month, then put the totals into the forecast above. Do it again every quarter; costs creep, prices move, and the break-even line moves with them.

Reading the forecast honestly

Treat the conservative case as the plan and the base case as the target. Lenders, landlords and partners will ask what happens if occupancy stalls, and the honest answer is the conservative row: in the book's example, a loss of about ₹22,000 a month at 65%. If that loss would sink you, the plan needs a lower rent, more cabins or more extra income before you sign, not more optimism in the forecast.

Update the forecast every quarter with actual numbers. The gap between forecast and actual is the most useful number in the sheet: it shows which assumption was wrong, whether price, fill rate or costs, and where to act first.

FAQ

Questions people ask

What occupancy does a coworking space need to break even?

Most spaces break even at 60–70% occupancy in Tier-2 cities and 65–75% in Tier-1. In the book's 120-seat example with ₹5.5 lakh of monthly costs and ₹6,000 per seat, break-even is 77% from desks alone and 68% with ₹60,000 a month of extra income from rooms, day passes and virtual offices.

How do you calculate break-even seats for a coworking space?

Break-even seats = (monthly costs − extra income) ÷ average revenue per seat. With ₹5,50,000 of costs, ₹60,000 of extra income and ₹6,000 per seat, that is 82 seats. Divide by your total seats to get break-even occupancy.

Which numbers should a coworking owner check every week?

Six: occupancy (seats sold ÷ seats available), revenue per seat, churn, lead-to-member conversion, collections (the share of invoices paid on time) and meeting-room use. Review them weekly, not at year-end.

How many staff does a 100-seat coworking space need?

Typically a community or operations manager, one or two front-desk staff across shifts, two housekeeping staff on contract, and security if the building does not provide it. In the first year the owner usually does the selling as well.

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